Imagine a world without print. No signs to help you navigate around your world. No greetings cards. No way of telling the Cornflakes from the Coco-Pops, the shaving foam from the deodorant, or the dog food from the tin of beans. We’d have no symbols on the keys of our laptops, and no wallpaper to decorate our homes.
Print is tactile and seductive, powerful and effective. It communicates, educates and inspires.
Print delivers outstanding value and return on investment. And print is one of the most sustainable and environmentally responsible industries on the planet.
It’s official – print is a great industry! And we don’t just mean it’s a great sector to work in (even though it is.) Print plays a vitally important role in the performance of UK plc, and has huge economic significance nationally.’
Amy Elrington, Marketing Executive, BPIF
In a sense, I fell into my career in the Print Industry, I was very uncertain as to what I wanted to do. I returned from travelling looking for work experience. I was considering university, but after a year of travelling, I was unsure about leaving home again straight away. I applied for an apprenticeship at Webmart, a print and marketing services agency, in Level 3 Business Administration. My role was to assist the EA to the CEO with administrative duties. After 3 months in the role, I was offered the role of EA after my manager resigned. I was given the opportunity to work around the business to develop my skills before realising Marketing was what I most enjoyed.
I continued my education through the BPIF Level 5 ILM management course and Level 6 CIM Strategic Marketing. Through doing so, I received opportunities to network and meet with industry leaders. I joined the apprentice council with the BPIF and became an apprentice ambassador for the Oxfordshire LEP. I was lucky enough to win awards, including the DRUPA Apprentice Award and Print Futures.
Unfortunately, I was made redundant from my previous role at the end of last year as Data and CRM analyst at Webmart, but using my network, which I inevitably got through my apprenticeship experiences I was able to stay in the print and creative industry. I am now very much enjoying my new role as Marketing Executive at the BPIF.
I look forward to getting more involved with Stationers and Apprentice Futures to learn more about the fantastic career opportunities available and to network with more amazing people!